From N17 to K4 - A new chapter of growth for Dohop
26 October 2023
by Kristjan Gudni Bjarnason
This move is a key moment in our story. It’s a symbol of our growth and ambitions to grow together with our airline partners, helping them soar to new heights in the process.
Back in 2004, when Dohop was just in its infancy, we moved to our first office space. There were maybe four or five of us - very much a start-up size - and we were all excited to have our own official space. But it turned out that the space didn’t really feel quite right for us, so we didn’t stay there for long. Instead, we found an office space for start-ups, which felt a lot more like us. I remember the landlord of that space turning to me and saying, “Kristján, it’s a good thing you came here. All the companies that come through here become very successful.”
And what do you know? He turned out to be right! We grew and continued to grow and soon we needed to find a bigger space. That’s when, in 2010, we moved to our headquarters in Reykjavik at Nóatun 17 (N17), and we stayed there for the better part of 13 years, renting more and more space until we ended up having an entire floor to ourselves.
When travel started to recover post-Covid, business picked up, and Dohop’s growth trajectory continued. Soon we realised that we would outgrow our offices in Noatun. The time had come to look around and find a new space that would give us a fresh start.
We soon found that space in Katrinartun 4 (K4), located in Höfdatorg, an area close to downtown Reykjavik that many financial and IT companies call home.
On moving day, there was a buzz in the air. The team came to our old offices early in the morning to pack our 13 years worth of furniture and memories. Everyone was excited for this new chapter, and we quickly loaded everything into the back of a moving van, and off we went to our new address - about 500 yards down the road.
In the end, the entire moving process took us only five to six hours, and once unpacked at K4, we rewarded ourselves with pizza and beer.
When I initially saw K4, I wasn’t immediately hooked. It’s an open plan office, and I had some concerns because at N17, we had smaller rooms for the teams, which allowed us to forge close working relationships and even friendships, and I was worried that this would get lost in an open plan office. After our first two months at the new office, I am no longer worried about that. If anything, it feels like the teams are closer than ever, and communication and collaboration are more effective. It’s also a beautiful space for our customers and partners to enjoy when they visit.
Our move to K4 is an important new chapter for us, underscoring our commitment to growing with our airline partners and helping them expand and thrive.
We are settling into our new space, and we can’t wait to see what the future holds for us.
Here’s to the next chapter of growth at Dohop!